Google Ads (PPC Marketing)

“Drive instant traffic, generate quality leads, and maximize ROI with expert Google Ads management.”

Google Ads, also known as Pay-Per-Click (PPC) marketing, is one of the fastest and most effective ways to grow your business online.
It helps you reach potential customers at the exact moment they’re searching for products or services like yours — and you only pay when someone clicks on your ad.

Whether you’re a local business, e-commerce brand, or service-based company, Google Ads can skyrocket your online visibility and deliver measurable results.

Why Google Ads is Essential for Your Business

Running Google Ads has multiple advantages, especially when you need fast, targeted growth:

🚀 Instant Visibility: Unlike SEO, PPC ads show up immediately on top of Google search results.
🎯 Highly Targeted Reach: Show your ads only to people actively searching for your services or products.
💰 Budget Flexibility: You set your own daily or monthly budget and scale up anytime.
📊 Measurable ROI: Track every click, impression, and conversion in real-time.
🔄 Scalable Campaigns: Start small and increase ad spend as your results grow.
🏆 Competitive Advantage: Outrank competitors and dominate search results for valuable keywords.

Example:
Imagine you own a gym.
When someone searches “best gym near me”, your ad appears at the top of Google, instantly attracting a high-intent customer ready to sign up.

Our Google Ads Management Services

We provide end-to-end Google Ads solutions, from strategy to reporting, so you get maximum value from your ad spend.

1. Strategy & Market Research 🧠

Every successful campaign starts with a strong strategy.
We:

Understand your business goals and target audience.
Analyze competitors to see what’s working in your industry.
Identify high-intent keywords that drive quality leads.
Create a roadmap to maximize ROI from day one.

We don’t believe in random clicks — we focus on traffic that actually converts.

2. Google Ads Account Setup / Audit ⚙️

If you’re new to Google Ads, we set up your account properly for success.
Already running ads? We audit your existing account to find and fix issues.

Our setup process includes:

Campaign and ad group structuring.
Conversion tracking implementation.
Linking Google Analytics and Tag Manager.
Setting up audience targeting and remarketing lists.
Adding ad extensions (like call buttons, location, and sitelinks).

3. Keyword Research & Targeting 🔍

We focus on finding the right keywords — not just popular ones.
Our keyword strategy includes:

High-intent search terms that generate leads.
Negative keywords to eliminate wasted spend.
Geo-targeted keywords for local businesses.
Long-tail keywords for better conversion rates.

This ensures every click counts and drives qualified traffic to your site.

4. Compelling Ad Creation & Copywriting ✍️

Your ad copy is what makes people click.
Our team creates engaging and persuasive ads with:

Clear, benefit-driven headlines.
Engaging descriptions that build trust.
Strong call-to-actions (CTAs) like “Book Now” or “Get a Free Quote”.
A/B testing to continuously improve performance.

5. Landing Page Optimization 🖥️

Clicks are only valuable if they convert into customers.
We design and optimize conversion-focused landing pages:

Mobile-responsive and fast-loading designs.
Simple, clear messaging aligned with your ads.
Easy-to-use forms and CTAs.
Analytics integration to track user behavior.

The goal isn’t just traffic — it’s sales, sign-ups, and revenue.

6. Campaign Monitoring & Ongoing Optimization 🔄

Google Ads is not a “set it and forget it” platform.
We constantly monitor and optimize your campaigns for peak performance:

Adjusting bids based on real-time data.
Adding new high-performing keywords.
Removing low-performing ads and placements.
Optimizing audience targeting and schedules.
Reducing wasted ad spend with negative keywords.

7. Detailed Reporting & Analytics 📊

We believe in complete transparency.
You’ll receive easy-to-understand reports showing:

Total clicks, impressions, and conversions.
Cost-per-click (CPC) and return on ad spend (ROAS).
Top-performing keywords and ads.
Actionable insights for scaling campaigns.

No confusing data — just clear insights you can use to grow your business.

Types of Google Ads Campaigns We Manage

We run all major Google Ads campaign types, depending on your business goals

1. Search Ads 🔍

Text-based ads that appear at the top of Google search results.
Ideal for lead generation and sales.
Perfect for businesses targeting customers ready to buy now.

Example: A dentist targeting “emergency dentist near me.”

2. Display Ads 🖼️

Visual banner ads shown across millions of websites in Google’s network.
Great for brand awareness and retargeting website visitors.

Example: An online clothing brand showing ads on fashion blogs and news sites.

3. Shopping Ads 🛒

Perfect for e-commerce stores selling physical products.
Show product images, prices, and reviews directly in search results.

Example: A furniture store showcasing sofas and dining sets in Google Shopping results.

4. Video Ads (YouTube Ads) ▶️

Reach a massive audience through engaging video ads on YouTube.
Ideal for brand storytelling and product demonstrations.

Example: A skincare brand running a 15-second video ad before a beauty tutorial.

5. Remarketing Campaigns 🔁

Show ads to people who previously visited your site but didn’t convert.
Re-engage interested users and increase conversion rates.

Example: A travel agency retargeting someone who browsed vacation packages.

Why Choose Digital Journey for PPC Management

Here’s why businesses trust Digital Journey for their Google Ads:

🏆 Certified Google Ads Specialists – We follow the latest best practices.
🎯 Data-Driven Strategy – Every decision backed by analytics.
💻 Full-Service Management – From setup to scaling, we handle it all.
📈 ROI-Focused Approach – We care about results, not just clicks.
🤝 Transparent Communication – You’re always in the loop.
🔥 Proven Track Record – Experience across multiple industries.

Our Step-by-Step Google Ads Process

Free Consultation – Discuss your goals, audience, and budget.
Competitor & Keyword Research – Find opportunities to outshine competitors.
Campaign Setup – Build a strong foundation with proper targeting and structure.
Ad Launch – Go live with optimized ads.
Continuous Optimization – Improve performance week after week.
Reporting & Scaling – Share results and plan for future growth.

Benefits You’ll Gain with Google Ads

Immediate visibility on Google search results.
A steady stream of high-quality leads.
Data-driven decisions based on real-time insights.
Full control over ad spend and budget.
Scalable campaigns that grow with your business.
Increased brand credibility and trust.

Client Testimonials

"See how our Google Ads campaigns have helped businesses grow faster."

At Digital Journey, we take pride in delivering measurable results through strategic and well-managed PPC campaigns.
Here’s what some of our clients have to say about working with us.

1. Priya Mehta – Owner, TrendyCloset (E-commerce Store)

⭐ 5.0 / 5
“We were struggling to get traffic and sales for our online fashion store.
After working with Digital Journey, our Google Shopping Ads were optimized, and we started seeing results within just two weeks.
Our sales increased by 50% in the first month, and the cost per sale went down significantly. Highly recommend their services!”

Service Used: Google Shopping Ads, Retargeting Campaigns
Result: 50% increase in sales & reduced cost-per-acquisition.

2. Aditya Sharma – Founder, FitPro Gym

⭐ 4.9 / 5
“Our local gym needed new memberships fast.
Digital Journey created a highly targeted search ad campaign that brought in quality leads almost instantly.
Within the first 30 days, we received 120 new membership inquiries, and the ROI has been incredible.”

Service Used: Local Google Search Ads
Result: 120 membership leads in 30 days.

3. Rina Kapoor – Marketing Manager, EduGrowth Academy

⭐ 5.0 / 5
“We wanted to promote our online courses to a wider audience.
The team at Digital Journey helped us run YouTube video ads and Google Search campaigns that significantly boosted enrollments.
Our cost-per-lead dropped by 35%, and we’re now scaling our campaigns with them.”

Service Used: YouTube Ads, Search Campaigns
Result: 35% lower CPL & increased enrollments.

4. Aman Verma – Owner, Gourmet Bites Cafe

⭐ 4.8 / 5
“We had tried running Google Ads ourselves, but our budget was getting wasted.
Digital Journey stepped in, cleaned up our account, and implemented a remarketing strategy.
Now, our ads bring repeat customers, and 25% of our monthly revenue comes directly from Google Ads.”

Service Used: Remarketing Campaigns, Display Ads
Result: 25% of monthly revenue generated through ads.

5. Sanya Malhotra – CEO, Urban Luxe Interiors

⭐ 5.0 / 5
“Digital Journey completely transformed our Google Ads performance.
Their attention to detail and continuous optimization helped us generate high-quality leads at a much lower cost.
We’ve now expanded our campaigns to multiple cities thanks to their strategy.”

Service Used: Search Ads & Lead Generation Campaigns
Result: Scaled campaigns across multiple locations.

Google Ads (PPC) FAQs

“Your questions about PPC marketing answered clearly.”

1. What is PPC advertising, and how does it work?

PPC (Pay-Per-Click) advertising is a digital marketing model where you pay only when someone clicks your ad.
It allows you to instantly drive traffic to your website through Google Ads, Display Ads, and YouTube Ads.

Here’s how it works:

We set up targeted campaigns based on your audience and keywords.
Your ads appear when people search for products or services like yours.
You pay only when someone clicks on the ad and visits your website.

This makes PPC one of the fastest ways to get leads and sales online.

2. How quickly can I see results from PPC?

PPC delivers immediate results, unlike SEO which takes time.

Within 24–48 hours: Ads go live and start generating traffic.
Within 1–2 weeks: We analyze data and optimize for better performance.
Within 30 days: Significant improvements in leads, conversions, and ROI.

The speed of results depends on factors like budget, competition, and ad strategy.

3. How much budget do I need to run Google Ads?

There is no fixed budget – it depends on your industry and goals.
However, here’s a general guide:

Small businesses: ₹15,000 – ₹30,000/month (or $200 – $400).
Medium businesses: ₹30,000 – ₹80,000/month (or $400 – $1,000).
Competitive industries (real estate, finance, etc.): ₹1,00,000+ ($1,500+).

We recommend starting with a test budget to find the best-performing campaigns, then scaling up.

4. Which types of Google Ads campaigns do you manage?

We manage all types of Google Ads campaigns, including:

Search Ads – Show at the top of Google search results.
Display Ads – Banner ads on websites and apps.
Shopping Ads – Perfect for e-commerce stores.
Video Ads (YouTube Ads) – Engage users with video marketing.
Remarketing Ads – Reconnect with visitors who didn’t convert.
Local Service Ads – Drive calls and visits for local businesses.

5. Can PPC work for my business?

Yes!
PPC works for almost every business type, including:

E-commerce stores selling products online.
Local businesses like gyms, restaurants, and salons.
Service providers such as real estate agents, lawyers, and doctors.
Education & coaching institutes.
B2B companies looking for quality leads.

The key is a well-planned strategy and proper targeting.

6. How do you ensure my ad budget isn’t wasted?

We carefully optimize your campaigns to avoid wasted spend by:

Choosing high-converting keywords, not just high-traffic ones.
Using negative keywords to filter irrelevant clicks.
Monitoring campaigns daily for performance.
Setting geo-targeting to focus only on your desired locations.
Running A/B tests to identify the most effective ads.
Providing clear reports so you see where your money goes.

7. What metrics do you track to measure success?

We provide detailed reports covering:

Impressions – How many people saw your ad.
Clicks – Number of users who clicked on your ad.
CTR (Click-Through Rate) – Measures ad relevance and engagement.
Conversions – Leads, sales, or sign-ups generated.
CPC (Cost Per Click) – Average cost for each click.
ROAS (Return on Ad Spend) – Your profit compared to ad spend.

This data helps us continuously improve your campaigns.

8. How is PPC different from SEO?

PPC (Google Ads)	SEO (Organic Search)
Instant traffic and results.	Takes time (3–6 months for results).
Pay for each click.	Free clicks after optimization.
Easy to scale up or down anytime.	Long-term, sustainable growth.
Great for testing products/services.	Best for building authority and trust.

Best strategy: Use PPC for quick results while building SEO for long-term success.

9. Will I get more calls and leads with PPC?

Yes!
We create highly targeted campaigns designed to bring quality leads, not just random clicks.
This includes:

Call-only ads for direct phone leads.
Lead form extensions for easy sign-ups.
Location-based ads for walk-in customers.
Remarketing ads to re-engage interested visitors.

Our goal is to maximize your ROI and grow your business.

10. Do I own my Google Ads account and data?

Absolutely!
You’ll have full access and ownership of:

Google Ads account.
Keywords, campaigns, and ad creatives.
Performance data and reports.

We believe in 100% transparency, so you always know where your budget is going.

11. How often do you optimize my campaigns?

We don’t just “set and forget.”
Our team monitors and optimizes campaigns daily to:

Pause underperforming ads.
Adjust bids and budgets.
Test new creatives and ad copy.
Improve targeting based on data insights.

This ensures continuous growth and better ROI.

12. How do you track calls and conversions?

We set up advanced tracking systems including:

Google Analytics integration for detailed insights.
Call tracking numbers to track phone leads.
Conversion tracking codes for form submissions and sales.
E-commerce tracking to measure revenue from ads.

This helps you see exactly how your ads are performing.

13. Why should I hire Digital Journey for my PPC campaigns?

Here’s what makes us stand out:

Certified Google Ads specialists.
Custom strategies for every business type.
Data-driven optimization for higher ROI.
Transparent reporting with full access to your account.
Affordable packages for startups and growing businesses.
A proven track record of delivering real results.

14. How do I get started with PPC marketing?

Getting started is simple:

Free Consultation – We understand your goals and challenges.
Account Audit – If you have existing campaigns, we review and improve them.
Strategy & Setup – We create a tailored plan for success.
Campaign Launch – Go live and start getting leads.
Ongoing Optimization – Continuous improvement for better RO

Trusted by 50+ Business

Google Ads (PPC Marketing)